La Ola Shopping Centre \u2013 The Summer Wave<\/h2><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>La Ola Shopping Centre (Santa Cruz de Tenerife)<\/h2>\n
Ride the wave of iced coffee at La Ola Shopping Centre<\/a> in Santa Cruz de Tenerife <\/strong><\/p>\nBRIEFING<\/strong><\/p>\nThe client wanted to encourage coffee consumption during the summer season, specifically throughout July and August.<\/p>\n
The objective was to reach a young target audience (aged 25\u201335).<\/p>\n
The activation had to take place inside large retail spaces (Carrefour, Mercadona and Eroski), within a limited area of approximately 20 m\u00b2.<\/p>\n
CREATIVE PROCESS<\/strong><\/p>\nWith the target audience clearly defined (25\u201335-year-olds) and the time of year (summer), it was clear that our approach had to involve an activation that was engaging enough for people to overcome the \u201chassle\u201d of interacting with us \u2014 an experience that would make the effort worthwhile. We had to bear in mind that connecting with this target audience is not easy, as they are exposed to a very high volume of inputs on a daily basis. Therefore, for the proposal to succeed, it had to be something different, fun and, above all, an experience worth sharing. <\/p>\n
THE RESULT <\/strong> <\/strong><\/p>\nTwo different options were presented to the client, both of which met the creative requirements we had set ourselves: they had to be something different and fun, worth explaining both verbally and visually, and, above all, fit within the space we had been allocated.<\/p>\n
The chosen proposal was to place a real surfboard simulator alongside the slogan \u201cRide the wave of iced coffee\u201d. There were different difficulty levels depending on the participant\u2019s surfing ability. We had a screen that allowed both the protagonist and the audience watching to see how the participant was surfing. In general, nobody took part alone; groups of friends, couples, etc. would participate together. This created a certain level of competition between them to see who could do it best, while at the same time everyone wanted to be recorded so they could later share the experience with their friends and family. <\/p>\n
A roadshow was held across 8 cities in Spain, with one week in each city.<\/p>\n
A key element was to ensure that the activation locations were as close as possible to the point of sale. This helped increase sales, as participants had to present a receipt showing that they had previously purchased the product in order to enjoy the experience. <\/p>\n
The other option presented, although not selected, was to create a giant, hyper-realistic wave photobooth, featuring a base that allowed 5\u20136 people to take a fun photo together at the same time.<\/p>\n<\/div>
![\"Surf](\"https:\/\/puntosingular.es\/wp-content\/uploads\/2026\/09\/Simulador-de-surf-La-Ola-Tenerife.jpg\" "\\"La-Ola-Surf-Simulator-Tenerife\\"")
<\/a><\/div><\/div>![\"La](\"https:\/\/puntosingular.es\/wp-content\/uploads\/2026\/09\/Centro-Comercial-La-Ola-Nestle-simulador.jpg\" "\\"La-Ola")
<\/a><\/div><\/div>![\"La](\"https:\/\/puntosingular.es\/wp-content\/uploads\/2026\/09\/CC-La-Ola-Tenerife-Nestle-simulador.jpg\" "\\"<br\/")
CC-La-Ola-Tenerife-Nestle-Simulator\" aria-label=\"About La Ola Shopping Centre<\/h2>\n
La Ola Shopping Centre is a shopping centre located in Santa Cruz de Tenerife<\/strong>, in the Avenida Tres de Mayo<\/strong> area, at C. de Fern\u00e1ndez Navarro, 50-A<\/strong>. It is a commercial space bringing together a variety of shops and services, including retail outlets, medical services and other businesses. <\/p>\nLOCATION OF LA OLA SHOPPING CENTRE (Google Maps)<\/strong>
La Ola Shopping Centre, C. de Fern\u00e1ndez Navarro, 50-A, 38005 Santa Cruz de Tenerife<\/a><\/p>\n
La Ola Shopping Centre (Santa Cruz de Tenerife)<\/h2>\n
Ride the wave of iced coffee at La Ola Shopping Centre<\/a> in Santa Cruz de Tenerife <\/strong><\/p>\n BRIEFING<\/strong><\/p>\n The client wanted to encourage coffee consumption during the summer season, specifically throughout July and August.<\/p>\n The objective was to reach a young target audience (aged 25\u201335).<\/p>\n The activation had to take place inside large retail spaces (Carrefour, Mercadona and Eroski), within a limited area of approximately 20 m\u00b2.<\/p>\n CREATIVE PROCESS<\/strong><\/p>\n With the target audience clearly defined (25\u201335-year-olds) and the time of year (summer), it was clear that our approach had to involve an activation that was engaging enough for people to overcome the \u201chassle\u201d of interacting with us \u2014 an experience that would make the effort worthwhile. We had to bear in mind that connecting with this target audience is not easy, as they are exposed to a very high volume of inputs on a daily basis. Therefore, for the proposal to succeed, it had to be something different, fun and, above all, an experience worth sharing. <\/p>\n THE RESULT <\/strong> <\/strong><\/p>\n Two different options were presented to the client, both of which met the creative requirements we had set ourselves: they had to be something different and fun, worth explaining both verbally and visually, and, above all, fit within the space we had been allocated.<\/p>\n The chosen proposal was to place a real surfboard simulator alongside the slogan \u201cRide the wave of iced coffee\u201d. There were different difficulty levels depending on the participant\u2019s surfing ability. We had a screen that allowed both the protagonist and the audience watching to see how the participant was surfing. In general, nobody took part alone; groups of friends, couples, etc. would participate together. This created a certain level of competition between them to see who could do it best, while at the same time everyone wanted to be recorded so they could later share the experience with their friends and family. <\/p>\n A roadshow was held across 8 cities in Spain, with one week in each city.<\/p>\n A key element was to ensure that the activation locations were as close as possible to the point of sale. This helped increase sales, as participants had to present a receipt showing that they had previously purchased the product in order to enjoy the experience. <\/p>\n The other option presented, although not selected, was to create a giant, hyper-realistic wave photobooth, featuring a base that allowed 5\u20136 people to take a fun photo together at the same time.<\/p>\n<\/div> La Ola Shopping Centre is a shopping centre located in Santa Cruz de Tenerife<\/strong>, in the Avenida Tres de Mayo<\/strong> area, at C. de Fern\u00e1ndez Navarro, 50-A<\/strong>. It is a commercial space bringing together a variety of shops and services, including retail outlets, medical services and other businesses. <\/p>\n LOCATION OF LA OLA SHOPPING CENTRE (Google Maps)<\/strong><\/a><\/div><\/div><\/a><\/div><\/div>CC-La-Ola-Tenerife-Nestle-Simulator\" aria-label=\"About La Ola Shopping Centre<\/h2>\n
La Ola Shopping Centre, C. de Fern\u00e1ndez Navarro, 50-A, 38005 Santa Cruz de Tenerife<\/a><\/p>\n