DISCOVER experiential and EXPERIENTIAL AND SENSORY MARKETING

Sensory marketing is a marketing technique that focuses on stimulating consumers’ senses in order to create more memorable and engaging experiences. Shopping and leisure centres are ideal places to use this strategy, as they offer a wide variety of spaces that can be adapted to stimulate visitors’ senses. Sensory Marketing Events. One of the most common ways to use sensory marketing in shopping and leisure centres is through music.

Venom has arrived at Punto Singular 🕷💥 Are you ready to join the dark side? Enjoy a unique experience that will put you in the shoes of the most famous symbiote. 🚀🤘 Follow the symbiote trail! 📍 Venom will invade these locations: @laljub – FROM 7 TO 13 OCTOBER @espaciomediterraneo – FROM 15 TO 21 OCTOBER @ccsplau – FROM 23 TO 29 OCTOBER @nassicagetafe – FROM 31 OCTOBER TO 6 NOVEMBER @ccbonaire – FROM 8 TO 14 NOVEMBER

The benefits of marketing make it one of the most dynamic and varied disciplines in the business world. With a wide range of strategies and approaches available, it can be difficult to keep up. Below, we present an overview of some of the most effective ways to apply marketing today:
Traditional Marketing
Digital Marketing
Experiential Marketing or Experience Marketing Strategy
Taste Marketing
Scent Marketing
Visual Marketing

How to Transform Perceptions into Unique Experiences with Sensory Marketing.
Introduction to Sensory Marketing.
Sensory marketing is an innovative approach focused on using the five senses to influence consumer perceptions and behaviour. This type of marketing seeks to offer unique experiences that generate emotions and lasting memories for customers.

🏁 Scalextric Grand Prix: A Speed and Fun Experience for Everyone at Diagonal Mar Shopping Centre in Barcelona. 🏁

🌹✨ Yesterday we celebrated Sant Jordi at Som Multiespai ✨📚 Our stand was filled with books, roses and special moments 💛 📚 We had a lovely book exchange area, where culture circulated from hand to hand.

Promotion for the film Padre No Hay Más Que Uno 4.
At Punto Singular, we have once again created a new activation linked to a cinema release. This time, in collaboration with Sony Pictures, it was for Santiago Segura’s popular saga.
To mark the release of Padre No Hay Más Que Uno 4, we created a giant cake hiding fabulous prizes. We will be raffling off a trip to Tenerife for four people, along with many other prizes.
We created a fun and original experience for the whole family to enjoy.

Neuromarketing: Decoding the Secrets of the Consumer’s Brain. Although neuromarketing presents certain ethical and practical challenges, its potential to improve the way companies connect with consumers is undeniable. Neuromarketing is an emerging discipline that combines findings from neuroscience with marketing principles to better understand how consumers make decisions.

Design and management of special events for Halloween in Shopping and Leisure Centers. Events for Halloween. We create original events for your customers to believe again... to believe in the magic of the details...., to believe in the illusion to enjoy every moment..., to believe that any moment can be surprising. Giant Skulls Exhibition (6 Units). Exhibition of Mexican style Halloween Skulls, although they can be adapted to the customer's needs by customizing them with other characterizations and even leaving them blank so they can be artistically decorated.

We are looking for the best GT driver in Spain. Gran Turismo Tournament: Punto Singular, together with Sony Pictures and Play Station has made the tournament to find the best GT driver in Spain. Gran Turismo GT Spain Tournament. The tournament is held at: Finestrelles Shopping Centre, Sant Cugat Shopping Centre, The Style Outlet Viladecans, CC Ferial Plaza, CC Nassica, CC Aragonia and Centre Comercial Gran Vía 2.

Today, shopping centres are not only places to shop, but also places to enjoy a wide range of family experiences. They have evolved into destinations for entertainment and leisure. Shopping in themed stores. These may include interactive activities, cinema, games, restaurants, themed stores and much more.

In today’s competitive world, companies are constantly looking for new ways to capture consumers’ attention and create deeper connections. One strategy that is becoming increasingly popular is experiential marketing, which focuses on creating unforgettable experiences for consumers that strengthen brand image and encourage customer loyalty. Let’s take a look at some inspiring examples of experiential marketing.

Sensory marketing is a powerful technique that targets the consumer’s five senses to create emotional and memorable connections with a brand. It is a way of engaging customers on a deeper level and creating more immersive brand experiences. Here are some examples of how brands have used sensory marketing in innovative ways.

Shopping centres have become an increasingly important venue for events and activities designed to leave a lasting impression on visitors. These events aim not only to attract more people to the shopping centre, but also to create a unique experience that encourages visitors to return in the future. Sports Events. One of the most popular types of events in shopping centres is interactive exhibitions. These exhibitions can cover different themes, from art and culture to science and technology.

Events and Experiential Marketing.
Shopping and leisure centres are increasingly popular venues for hosting events. This is because these spaces offer a wide range of areas that can be adapted for different types of activities, concerts, exhibitions and fairs.
Influencers and Celebrities.
However, for an event in a shopping or leisure centre in Spain to be successful, Experiential Marketing and its creative approaches must be taken into account in order to capture the attention of our target audience.

The Power of Emotional Marketing. The Power of Emotional Marketing: Creating Real Connections. Introduction to Emotional Marketing. Emotional marketing is a powerful tool used by companies to establish an emotional connection with their customers. Rather than focusing solely on the benefits and features of a product or service, emotional advertising appeals directly to consumers’ feelings. A recent example would be the Gran Turismo GT Spain Tournament. Why is Emotional Marketing effective? Emotions play a crucial role in our purchasing decisions.

We are the first agency specialising in the organisation of Experiential and Sensory Marketing campaigns aimed at the family target audience for all types of companies.
Small and medium-format Experiential Marketing. Highly effective small-format experiential marketing actions for short-term campaigns, where we always seek innovation by incorporating the latest technology, interaction and customer entertainment.

CSR, Corporate Social Responsibility Events. At Punto Singular, we specialise in the design, creation and management of corporate social responsibility events for companies.
Through these actions, we aim to help raise awareness among as many people as possible of the “fragility” of our planet and of how unaware we can often be. We seek to highlight the importance of human behaviour towards nature and the responsibility we all share.

Corporate Social Responsibility. 100% sustainable projects that promote the values of Commitment, Awareness and Respect. Corporate Social Responsibility Actions. 100% Sustainable Projects. Promoting the values of commitment, awareness and respect. Putting all our knowledge at the service of a good cause. Corporate Social Responsibility, Medusa. More than 500 recycled bottles used in a sculpture, almost 5 meters high and totally sustainable.

Corporate Social Responsibility in companies: A Commitment to the Future.
Corporate Social Responsibility: A Commitment to the Future.
Introduction to Corporate Social Responsibility.
Corporate Social Responsibility (CSR) is a term that has gained considerable popularity in recent decades. It refers to business practices that seek to have a positive impact on society and the environment.

Christmas Events for Shopping Centres
We would like to present our Christmas event proposals for shopping and leisure centres.
We focus on highly innovative, technology-driven activities that also allow customers to feel like an essential part of the festive season. We want them to take part, to get involved and to move around — not simply to be “observers” of what is happening around them, but to become a key part of everything that takes place.
Christmas Online
As we all know, Father Christmas and the Three Wise Men are very busy at this time of year. Even so, they always find a moment to speak to all the children.

CC Nassica- Love makes you float. Nassica Shopping Center. In this simple but very colorful action, all customers of the Nassica shopping center in Getafe (Madrid), can choose to win prizes in a quick and easy way. In our particular garden of hearts, customers will choose the one they like the most to discover, on the back of the balloon, the prize obtained.

For Barnasud Shopping Centre, we designed and produced one of the most striking and talked-about horror walkthroughs of recent times. In a space of approximately 60 m², visitors had to enter the different rooms of this unsettling house and make their way through a route full of surprises, where every step revealed new details and unexpected presences.

At Aragonia Shopping Centre in Zaragoza, we designed a truly magical space, created so that children could have a place of their own and enjoy an experience made especially for them. The aim was to turn a visit to the centre into an enjoyable family moment, with an immersive concept where children could take part, explore and leave with a happy memory.