Discover Experiential Marketing

We are the first agency specialising in the organisation of Experiential and Sensory Marketing campaigns aimed at the family target audience for all types of companies.

Small and medium-format Experiential Marketing

Small-format experiential marketing actions that are highly effective for short-term campaigns, where we always strive for innovation by incorporating new technologies, customer interaction and entertainment.

We take care of every detail to ensure the event is creative, unique and encourages participation.

At all our events, we carry out exhaustive customer data collection, ending with a quantitative and qualitative analysis of participation, enabling us to create reliable and up-to-date databases.

Large-format projects and special events

Medium and large-format experiences, designed for medium or long-term campaigns and/or special events. As with all our events, we always seek active customer participation and, above all, to never leave them indifferent.

The application of new technologies, capturing the customer’s attention and interacting with them are key priorities.

At all our events, we carry out exhaustive customer data collection, ending with a quantitative and qualitative analysis of participation, enabling us to create reliable and up-to-date databases.

Through our CRM, we analyse the KPIs that are most relevant at any given time to obtain the most comprehensive customer information and offer an increasingly tailored service.

Experiential Marketing applied to smart play areas

We design, produce and manage more than 20 smart play areas and/or children’s spaces throughout Spain (Barcelona, Madrid, Valencia, Alicante, Murcia, etc.).

Spaces designed for children aged between 3 and 12, where new technologies coexist with more traditional activities.

We aim to create an environment that appeals to children, gives parents confidence and allows them to learn new things every day.

Workshops and activities related to magic, investigation, scientific curiosities, technology, culture, shows and more form part of the programmes in all our play areas.

More than 150,000 children visit our play areas and/or children’s spaces every year.

At all our centres, we carry out comprehensive customer data collection, followed by a quantitative and qualitative analysis of participation, enabling us to create reliable, up-to-date databases.

Through our CRM, we analyse the KPIs that are most relevant at any given time to obtain the most comprehensive customer information and offer an increasingly tailored service.

Who Are We?

Punto Singular is the most specialised agency in Spain in the design and production of experiential marketing events aimed primarily at family audiences.

Creativity: We create original events so that your customers can believe again… believe in the magic of details… believe in the excitement of enjoying every moment… believe that any moment can be surprising.

Experience: We love turning your project into a wonderful and surprising spectacle. Almost 20 years creating loyalty-building experiences in shopping centres and companies throughout Spain.